The Avocado Green Mattress would retail for $3,500 to $4,200 in a retail store. 

Why? Brick-and-mortar mattress stores have significant overhead and inventory requirements, and must mark-up their prices and pay heavy commissions to sales people. We do not. We sell directly to you. And more importantly, our mattresses are handmade only after you order it. This "just-in-time" business model allows us to operate more efficiently and charge significantly less.

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