Birch Mattress vs. Avocado Green Mattress
The Avocado Green Mattress outshines the Birch Mattress in nearly every category, making it the obvious choice for those seeking superior value, comfort, support, and sustainability. Crafted with GOLS-certified organic latex, GOTS-certified organic wool and cotton, and backed by industry-leading certifications like EWG Verified® and Made Safe®, Avocado sets the gold standard in materials and safety. In contrast, Birch lacks GOLS-certified latex and key third-party certifications for finished product health. Avocado offers superior comfort with 3–6 inches of latex and up to 1,379 individually wrapped coils with seven ergonomic zones, ensuring exceptional pressure relief and targeted support. Birch cuts costs with only 2 inches of latex and fewer coils, compromising both comfort and durability.
The Avocado Green Mattress provides unmatched value, offering 66% more latex, 25% more coils, hand-tufting for durability, and a 1-year sleep trial—four times longer than Birch’s 100-night trial. As a leader in eco-conscious practices, Avocado is Climate Neutral Certified, a B Corp "Best for the World" honoree, and 1% for the Planet Pinnacle Award winner, far surpassing Birch’s sustainability efforts. With 18,920 glowing reviews and an 84 Consumer Reports® rating (the best in the industry) compared to Birch’s 73, Avocado is the definitive choice for those prioritizing the highest quality, comfort, and sustainability in a mattress.
1. Materials & Certifications
Materials: GOLS-certified Dunlop latex, organic wool (or cotton for the Vegan model), and GOTS-certified organic cotton. The Box-Top model adds premium FSC® certified Pure Talalay® latex.
Certifications: EWG Verified®, Made Safe®, OEKO-TEX® Standard 100, GOTS, and Greenguard Gold on the finished mattress. Materials tested for PFAS "forever chemicals" with published test results.
Birch Mattress:
Materials: Organic cotton, "natural" (non-organic) latex, and organic wool.
Certifications: Greenguard Gold and GOTS certification, but Birch does not offer GOLS organic latex (the primary material in an organic mattress) or important third-party certifications for the finished product's health and safety.
2. Comfort & Support
Avocado Green Mattress:
Comfort Models: Offers three models: Standard, Pillow-Top, and Box-Top with luxurious Pure Talalay® latex for added plushness and buoyancy.
Latex Thickness: Between 3 to 6 inches, providing superior pressure relief and comfort options.
Coils & Support: Features up to 1,379 individually wrapped coils and 7 ergonomic zones for targeted support and pressure relief, especially for heavier sleepers or those needing firmer spinal support.
Durability: Hand-tufted with up to 24 tufts (King), no glues bind the layers, promoting health and longer-lasting durability. To emphasize the difference in quality in a small yet telling way, Avocado’s logo is embroidered—unlike Birch’s, which uses an iron-on sticker.
Birch Mattress:
Comfort Models: Two models: Standard and Pillow-Top.
Latex Thickness: Only 2 inches of non-organic latex — up to 66% less than Avocado! The Birch Natural and Luxe Natural mattresses offer the same 2 inches of latex despite the cost difference between the models.
Coils & Support: Uses fewer than 1,000 coils and only two reinforced edges, which provides less overall support and pressure relief compared to Avocado’s premium zoned design.
Durability: No tufting, which may affect long-term performance and durability.
3. Value & Price
Comparison (Queen Size)
Avocado Green Standard: $1,999 (full price) / $1,799 (sale price) / $1,699 (starting 10/22/24). Avocado offers 0% APR financing programs.
Birch Natural: $1,874 (full price) / $1,499 (sale price).
Value: Avocado's Green Mattress offers 66% more latex, 25% more coils, hand-tufting, a sleep trial that is 4x longer, and far more certifications for health, safety, and sustainability. Alternatively, if you prefer a trusted, certified organic mattress that costs less than Birch, opt for the Avocado Eco Organic Mattress at $1299 (full price).
4. Eco-Friendly Focus
Avocado Green Mattress: Known for its sustainability leadership, Avocado holds numerous certifications, including B Corporation's "Best for the World" and the 1% for the Planet "Pinnacle Award," and is Climate Neutral Certified.
Birch Mattress: Emphasizes sustainability but doesn't match Avocado's level of eco-friendly certifications or initiatives.
5. Trial & Warranty
Avocado Green Mattress: 1-year sleep trial, 25-year limited warranty.
Birch Mattress: 100-night sleep trial, 25-year limited warranty.
6. Vegan Option
Avocado Green Mattress: Offers a PETA-approved Vegan Mattress without wool.
Birch Mattress: No vegan-specific option available.
7. Customer Reviews
Avocado Green Mattress: 18,920 reviews (as of Oct. 10, 2024). It has been the highest-rated mattress on Consumer Reports® since 2018, recognized for its exceptional blend of comfort, support, and sustainability.
Birch Mattress: 5,653 reviews (as of Oct. 10, 2024). The Consumer Reports® overall score for Birch is 73 — far below the Avocado score of 84.
Questions?
Want to try an Avocado mattress before purchasing? Stop by one of our Avocado stores or retail partners to ensure it’s the right fit. Not near a store? Schedule a 30-minute personal video meeting or call 657-385-8849.