Superior Standards

Anyone can claim their personal care products are healthy, non-toxic, cruelty-free, and socially and environmentally responsible. Our integrative wellness rituals are all of those things. But we don’t want you to take our word for it. We’ve gone through the process of obtaining verified, trusted industry certifications that prove our products are exactly what we say they are.

At Reed + Gwen, our goal is to be a positive force. We’re doing this by providing our customers with thoughtfully curated, potent hair, skin, and body regimens that make you feel great while showing other brands it’s possible to make quality products without harming the environment. Transparency is a key part of that commitment — and hugely important to us. That’s why we’ll always back up our beauty and wellness rituals with certifications you can trust.

Carbon Negative

Reed + Gwen is one of a small handful of health and beauty brands worldwide that are Climate Neutral Certified, an independent nonprofit working to drastically reduce carbon emissions by measuring a company’s impact. We’ve taken our commitment one step further by becoming carbon negative — offsetting more carbon emissions than our company generates. As a subsidiary of Avocado Green Brands, we measure our scope 1, 2, and 3 greenhouse gas emissions, then buy offsets to account for our entire carbon footprint.

Wind And Solar Powered

The fossil fuel industry is a major contributor to climate change. We believe investing in clean, renewable energy is one of the surest ways to reduce our planet’s increased warming. And we’re helping to drive awareness by powering our Los Angeles factory — where some of our products are assembled — with 100% solar and wind energy thanks to our partnership with Arcadia Power.


The Leaping Bunny Standard provides the best assurance that products are free of animal testing; it’s a voluntary pledge that cosmetic, personal care, and/or household product companies based in the US or Canada make to clear animal testing from all stages of product development. A company's ingredient suppliers and/or manufacturers must make the same pledge. The result is a product guaranteed to be 100% free of new animal testing.


We’re all responsible for protecting the natural world. Part of that means prioritizing animal welfare. That’s why all of Reed + Gwen’s beauty products and formulations are free of animal products and byproducts, never tested on animals, and 100% vegan.

1% For The Planet

Created in 2002 by the founder of Patagonia, Yvon Chouinard, 1% for the Planet is a global organization that connects sustainably minded businesses like Reed + Gwen (and our parent company Avocado Green Brands) to environmental nonprofits. As members, we donate 1 percent of our corporate revenues to verified nonprofit organizations working to protect, conserve, and stand up for our Earth. To date, 1% for the Planet has given $250 million to approved environmental groups.

Certified B Corp

Certified B Corps are businesses that are forces for good — putting the same level of importance on social and environmental responsibility as their bottom line. As a proud B Corp member, we balance profit with purpose, meeting high standards for social and environmental performance, transparency, and legal accountability.

Green America Certified

Green America® businesses are those that put their customers, communities, employees, and the planet first. As a subsidiary of Avocado Green Brands, Reed + Gwen has received Green Business Certification, validating that we use our business for social and environmental good.


DoneGood makes it easy for shoppers to find and support sustainable, environmentally friendly businesses. This includes taking care to ensure the brands they promote use safe, healthy ingredients, ethically source materials, and take into account how their operations impact their workers, customers, and the planet. We’re proud members of the DoneGood Community.

American Sustainable Business Council

As a subsidiary of Avocado Green Brands, Reed + Gwen is proud to be a member of the American Sustainable Business Council. The national advocacy group empowers social and environmentally responsible businesses to use their platform to create a fair, sustainable, and thriving economy. As a member, we engage in working groups and task forces championing climate and clean energy initiatives, responsible workplace regulations, safer chemicals, and tax reform.

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