Law labels are legally required on mattresses, upholstery, and stuffed articles (pillows, plush toys, comforters, and bedding) in 31 states and Canada. The purpose of the law label is to inform the consumer of the hidden contents, or "filling materials," inside bedding and furniture products — similar to food labeling. The law label was born in the early 1900s to prevent these articles from being made with contents such as horse hair, corn husks, and whatever else a manufacturer could find that the consumer would never see. (Source: Wikipedia.)
There is a patchwork of laws and regulations for which our law labels need to remain compliant. Our labels were updated in September 2019 for uniformity and compliance with the latest state regulations and laws (we did not change product design).
Please note:
Our pillows are made in our GOTS & GOLS certified facility.
The terminology and information included on the law label are strictly regulated for uniformity. Modifying terms, such as "GOTS," "GOLS," "organic," "natural," or "100%," are not allowed in the top "filling materials" section in some states but can be listed elsewhere on the label. Regulations are listed here.
The 100% organic cotton ticking fabric is not listed in the top "filling materials" section because the cotton ticking is not inside the pillow, so it is listed in a lower section (where modifying terms, such as "100%" and "organic" are allowed).
Filling materials are listed in order as a percentage of those filling materials by weight.
The U.S. passed laws requiring these tags to inform consumers as to whether the stuffed article they were buying contained new or recycled materials.
Avocado Green Pillow
Our Avocado Green Pillow is made with all-new material, consisting of (by weight):
Upcycled GOLS organic certified latex — 70%
GOTS organic certified kapok fiber — 30%
Avocado Molded Latex Pillow
Our Avocado Molded Latex Pillow is made with all-new material, consisting of (by weight):
Natural latex — 100%
Organic cotton cover — 100%
Avocado Organic Luxury Plush Pillow
Our Avocado Organic Luxury Plush Pillow is made with all new material, consisting of (by weight):
Natural Talalay Latex Core — 54%
Natural mohair, wool, and silk fiber blend — 46%
GOTS organic certified cover — 100%
