Debating between an Avocado Green Mattress and an Awara Mattress?

Awara is owned by Resident, a repeat offender of fraud, as ruled by the FTC. As such, carefully reviewing Awara Mattress' marketing claims (related to organic and toxicity claims, for example) is essential:

Awara Mattress is not a certified organic product listed on the GOTS public database. A GOTS-certified product is made with certified organic materials in a facility certified for organic production. Avocado is certified and publicly listed. This matters. The GOTS certification ensures — using on-site inspections and verification of records from the farm to the factory — that the organic materials and finished product are healthy for you, safe for the people that made them, and good for the environment. At the same time, it ensures that social responsibility standards (ethical animal treatment, living wages, etc.) are met across the supply chain.
Awara does not use 100% organic cotton. In truth, Awara uses up to 69% polyester. See their mattress legal tag below.
Avocado uses organic certified wool (from our own farms) to inhibit flammability and meet all safety standards naturally. Awara uses hydrated silica. As a result of this, as well as the high use of polyester, aramids, and adhesives, the Awara mattress is not MADE SAFE® certified — one of the highest standards for products, ensuring that they are safe for humans and the environment.
Awara uses 33% less latex than Avocado.
Avocado is a needle-tufted mattress, while Awara uses a simple cover and zipper. Avocado uses a traditional handwork process in which long steel needles are pulled through a mattress (in up to 32 spots) in order to hold the mattress together without using glue. It's a hallmark of a quality mattress. Awara is not needle-tufted. Instead, they spray water-based chemical adhesives to glue their latex to the innerspring unit. Adhesives are major contributors of Volatile Organic Compounds (VOCs), which pollute indoor air quality. In contrast, an Avocado Green Mattress is GREENGUARD Gold® certified and verified as Formaldehyde free by UL Environment®.
Avocado uses one of the best innerspring units on the market, with 5 zones and up to 1,459 individually wrapped innerspring that float independently. In contrast, Awara uses 40% fewer springs (King size). Fewer coils deliver less full-body support and diminish durability. Equally important, because the Awara uses far fewer springs, motion transfer across the bed (disturbing your partner) is increased.
All Avocado claims are backed by trusted, third-party certifications in our brand name for radical transparency and responsibility. Even Avocado's giving initiatives through 1% for the Planet® are verified. Awara has no public certifications for any material or the finished product.

Compare Avocado vs. Awara® Mattress:

	Avocado Green Mattress	Awara® Mattress
Rating
Consumer Reports®	#1 Highest Rated Mattress: 2018-2023 Ranking: 85	40+ spots below Avocado, but this was before Awara cut costs in Oct. 2021 — greatly reducing their latex volume and lowering the number of springs in their support system, and using more polyester.
Awards	Awards & Accolades
Construction
Height	11" (standard); 13" (pillow-top); 15.5" (box-top)	10" (standard); 12" (pillow-top)
Organic Latex for Comfort & Support	✅ GOLS-certified organic Dunlop and eco-INSTITUT® certified Talalay latex	❌ "Natural" Dunlop, not certified organic. Awara claims "FSC organic certified latex." FSC does not certify for organic latex. FSC certifies for sustainable forestry management.
Latex volume	3 inches (standard), 5 inches (pillow-top), 6 inches (box-top)	2 inches (Note: the Awara website claims 4 inches of latex. But the mattress is 10 inches tall, and it uses 8-inch springs. See photo below.)
Organic Cover for Breathability	✅ GOTS-certified organic cotton	❌ Awara claims organic cotton, but it is mostly polyester (See Awara legal tag below.) Top: 69% polyester, 30% cotton, 1% Elastane. Side: 65% polyester, 35% cotton Bottom: 45% polyester, 32% rayon, 20% Latex, 3% Aramid
Organic Batting fiber filling	✅ GOTS-certified organic wool	❌ Polyester & wool, in a 2:1 ratio.
Organic Wool for cool sleep	✅ GOTS-certified organic wool from India	❌ Wool from New Zealand with polyester.
Fabric-encased innersprings for pressure relief & contouring	Up to 1,414 (King Standard/Pillow-Top), 8-inch coils; Up to 1,459 (King Box-Top), 8-inch coils	868 (King), 8-inch coils 638 (Queen)
Motion Transfer (due to fewer springs)	Best (low motion transfer)	High
Zoned innerspring support	✅ 5 ergonomic zones	❌ No zones
Tested and endorsed by the American Chiropractic Association Board of Doctors	✅ Endorsement
Firm edge support on all sides	✅	❌ No reinforced perimeter edge.
Base layer to reinforce the bed's shape and protect the bed from individually wrapped coils	✅ GOLS-certified organic Dunlop	❌ No base foam layer.
Construction method	Needle-tufted by hand	Glue is used to bind the latex directly to the spring unit. The cover is slipped on and closed with a zipper.
No Flame Retardant	✅	❌ Hydrated silica & polyester
Organic Certifications
GOTS-Certified Organic Mattress (full product)	✅ Certification	❌
GOLS-Certified Organic Certified Latex	✅ Certification	❌ Awara claims "FSC organic certified latex." FSC does not certify for organic latex. FSC certifies for sustainable forestry management.
GOTS-Certified Organic Certified Wool	✅ Certification	❌ "Organic Wool" is claimed, but no GOTS certification or license number. More importantly, wool is not included on the legal tag as a material. Wool is used with polyester batting.
GOTS-Certified Organic: Certified Cotton	✅ Certification	❌ "Organic Cotton" is claimed, but no GOTS certification or license is provided. More importantly, the cover is only 30% cotton. The rest is 69% polyester and 1% elastane. (See mattress legal tag below.)
GREENGUARD Gold® Certified (Whole Mattress)	✅ Certification	❌
eco-INSTITUT® Certified Latex	✅ Certification	❌
Formaldehyde-Free Verified by UL Environment®	✅ Certification	❌
STANDARD 100 by OEKO-TEX® Certified (Latex, cotton & wool)	✅ Certification	❌
MADE-SAFE® Certified	✅ Certification	❌
Responsible Forestry
FSC® certified (C156318)(Latex mattresses, pillows, furniture and factories)	✅ Certification	❌ Awara claims "FSC organic certified latex"; however, FSC certifies responsible forestry standards, not organic. Awara also does not include a required FSC license.
Rainforest Alliance	✅ Certification	❌ Awara claims Rainforest Alliance. However, Rainforest Alliance/FSC confirms that Awara/Resident has no certification in their names.
Social Responsibility
Certified B Corporation	✅ Certification Overall Impact Score: 126.2 (the highest in the mattress & bedding industry). Avocado rated "Best for the World" in 2022.	❌
1% For the Planet® Verified Giving Program	✅ Certification 2020 Pinnacle Award Winner	❌
Vegan Certified Option	✅ Certification PETA® Approved.	❌
Landfill Waste Diversion	✅ Avocado became the first mattress and bedding company to have its Landfill Waste Diversion rated and validated by UL with a 78% landfill diversion rating.	❌
Climate Change Mitigation
Climate Neutral Certified®	✅ Certification More than 53,700 tCO2e emissions offset to date.	❌
Ownership & Trust
Mattress Trial	365 days	365 days. However, to get a refund, you have to find a donation partner yourself. Awara will not pick it up or offer assistance in finding a donation partner.
Customer mattress reviews	18,242 (as of 2/20/23)	1,019 (as of 2/20/23)
Does Not Own Mattress Review Website(s)	✅ For ethical reasons, we do not. (Many brands do and use search and social marketing to suggest editorial independence.)	❌ Sleep Authority dot com is owned and operated by DreamCloud, LLC, which operates Nectar, DreamCloud, Level, and Awara.
Makes their mattresses	✅ Our factory in Los Angeles, with domestic and imported materials (latex and wood)	❌ Subcontracts
Makes organic latex	✅ From our farms in India and Guatemala	❌ Subcontracts
Organic wool production	✅ From our farms in India	❌ Subcontracts
Better Business Bureau	✅ A+	❌ Not accredited.
No FTC Settlements*	✅	❌ 2 (Awara is owned by Resident Home, which owns the Awara, Nectar, and DreamCloud brands.) Read 2018 Settlement Read 2021 Verdict

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Shop Avocado Mattress

Avocado Mattress Legal Tag:

Awara Mattress Legal Tag Does Not Include Wool:

Awara Legal Tag Shows Cover is Mostly Polyester:

Awara Mattress Legal Tag Shows Cover is Mostly Polyester

The Awara Mattress Contains No Reinforced Perimeter, No Edge Support, and No Ergonomic Support Zones:

The Awara Mattress Contains No Reinforced Perimeter, No Edge Support, No Ergonomic Support Zones:

The Awara Mattress Uses 2 Inches or Less of Latex:

$The Awara Mattress Uses 2 Inches or Less of Latex:$

The Awara Mattress is Not Needle Tufted — a Simple Zipper Cover is Used:

"Bedding Bundles" Made in China:

Awara "Bedding Bundles" are Made in China

* Avocado is owned by Avocado Green Brands. Resident LLC owns Awara Mattress, DreamCloud, and Nectar Sleep. "Nectar Brand LLC Agrees to Settle FTC Charges that Company's Claims About Chinese-Made Mattresses Being 'Assembled in USA' Are False."

Questions?

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