Debating between an Avocado Green Mattress and a Birch® Mattress?

Birch® is a quality mattress, made in the U.S. by a respectable brand, Helix Sleep®. Even so, there are significant differences between Birch and Avocado. Simply put, Birch® uses less latex, fewer springs, and fewer zones; has fewer certifications for transparency, social responsibility, and sustainability; uses Rayon mixed with wool for flame retardancy; and does not make or farm any of their own products or natural materials.

  1. Avocado offers 3 inches of GOTS organic certified Dunlop latex, which we farm and process ourselves. In our pillow-top model, Avocado offers 5 inches. In contrast, Birch® uses only 2 inches of "natural" Talalay latex, which is not GOLS organic certified.

  2. Avocado is a needle-tufted mattress. We use a traditional handwork process in which long steel needles are pulled through a mattresses (in up to 32 spots) in order to hold the mattress together without using glue. It's a hallmark of a quality mattress. Birch® does not needle-tuft their mattresses. Instead, they use adhesives to glue their layers together. Adhesives are major contributors of Volatile Organic Compounds (VOCs), which pollute indoor air quality. In contrast, an Avocado Green Mattress is Greenguard Gold certified and verified as Formaldehyde Free by UL Environment®.

  3. Avocado uses organic certified wool (from our own farms) to naturally inhibit flammability and meet all safety standards. Birch also uses natural wool, but mixes it with rayon in the batting and flame retardant layers. Rayon is a natural material that is heavily treated with chemicals in the production process. (Read more about the impact of Rayon here.) As a result of this and other factors, the Birch mattress is not MADE SAFE® certified — a rigorous scientific screening process that only allows the use of ingredients that are not known or suspected to harm human health, animals, aquatic life, or ecosystems.

  4. Avocado uses one of the best innerspring units on the market, with 5 zones and up to 1,414 pocketed innersprings that float independently. In contrast, Birch uses fewer springs and has only 3 zones. The innerspring unit is a major component cost. Fewer innersprings and zones mean less full body support and durability.

  5. Avocado is the most sustainable mattress brand in the industry, supporting 100% renewable energy use, with full organic certifications in our brand name. We are also a carbon negative business and the highest scoring Certified B Corporation in the mattress industry. Our mattresses are also all MADE SAFE certified.

  6. Avocado makes our mattresses in our GOTS and FSC® certified (C156318) facility in Los Angeles. We also farm and produce our own organic certified latex and wool in India. Like many online mattress brands, Birch® does not make their own products or produce their own components or materials.

Compare Avocado vs. Birch® Mattress:

Avocado Green Mattress

Birch® Mattress

Ratings & Trust

Consumer Reports®

Read Ratings

CR® Rating


Awards & Accolades


Sleep Trial

1 Year

100 Nights


25 Years

25 Years

Firmness rating per Consumer Reports®
(1: very soft; 10: very firm)

Standard mattress 7;
Pillow-top: 6



Latex for comfort & support

100% GOLS organic certified Dunlop

Talalay latex. (Talalay latex cannot be certified organic to USDA or GOLS standards.)

Latex volume

3 inches (standard), 5 inches (pillow-top), 1 inch of which is in the base.

2 inches

Cover for breathability

100% GOTS organic cotton

100% GOTS organic cotton

Wool fiber filling

100% GOTS organic certified wool from India

Wool from New Zealand blended with Rayon

Pocketed innerspring for pressure relief & contouring

1,440 (King), 8-inch coils, in 3 wire gauges + 2 coil sizes

1,280 (King), 8-inch coils

Motion Transfer
(due to fewer springs)

Best (Lowest motion transfer)


Zoned innerspring support

7 zones in the pocketed innersprings (head firm edge, footer firm edge, left firm rail, right firm rail, upper main body, middle, lower main body)

No interior zones, only perimeter reinforcement.

Reinforced edge support on all sides

Construction method

Needle-tufted by hand


Flame retardant

None. (We use 100% GOTS organic certified wool.)

Natural wool and Rayon blend.

Grip handles

4 Reinforced


Organic Certifications

GOTS Organic Certified Mattress (full product)


100% GOLS Organic Certified Latex


No. Talalay latex cannot be certified organic to USDA or GOLS standards

100% GOTS Organic Certified Wool


(Natural wool and Rayon blend.)

100% GOTS Organic: Certified Cotton


Non-Toxic Certifications

Greenguard Gold (Whole Mattress)


eco-Institut® Certified (Latex)


✓ (Under Talalay Global's brand name)

STANDARD 100 by OEKO-TEX® Certified (Latex, cotton & wool)


Formaldehyde-Free Claim Verified by UL Environment®


MADE-SAFE® Certified


Responsible Forestry

FSC® Certified (Latex, Wood and Factory)


Rainforest Alliance (Latex)


Social Responsibility

B Corporation Certified

Overall Impact Score: 126.2 (the highest in the mattress & bedding industry)

1% For the Planet® Verified Giving Program


Vegan Certified Option

PETA® Approved.

Landfill Waste Diversion

Avocado became the first mattress and bedding company to have its Landfill Waste Diversion rated and validated by UL. In 2021, Avocado’s goal is to achieve its Zero Waste certification.

Climate Change Mitigation

Climate Neutral Certified®
(Carbon negative)

More than 61,000 tCO2e emissions offset to date.

Made with 100% renewable energy


Ownership & Trust

Mattress Trial

365 days

100 days

Customer mattress reviews

14,000+ (as of 1/21)

1,000+ (as of 1/21)

Fair Trade USA Certified

Owns Mattress Review Website(s)

For ethical reasons, we do not. (Many brands do.)

Makes their mattresses

Our factory in Los Angeles.


Makes own organic latex

From our farms.


Harvest own organic wool

From our farms.


Still have questions? Schedule a free, 30-minute personal consultation via Zoom with our world class customer experience team today.

Still have questions?

Schedule a free, 30-minute personal consultation via Zoom with our world class customer experience team today.

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