Most skin and hair products are diluted — plain old water accounts for 80 to 95 percent of their volume. We choose the anhydrous approach because it’s better for you and the planet. Anhydrous means without water diluting the product. Most of our products come in high concentrations — and no water. Our handful of products that do contain water uses it in a minimal amount to activate another ingredient. Here’s why we don’t dilute our products.
More Effective Formulas
We literally don’t water anything down — our products are just pure, rich, good stuff. The result is a very high-concentration formula, so that a small amount will go a long way. This means it will last longer and be more effective at doing exactly what it was designed to do.
Global Freshwater Shortages
Because of climate change and overuse, we’re on track to run out of fresh water by 2071. Already, about one in three people don’t have access to safe drinking water. By keeping water out of our ingredient list, we’re leaving more water in the ground, in our rivers, lakes, and basins. Through our partnership with 1% For the Planet, we also donate one percent of all our revenue to a nonprofit that promotes safe drinking water access for all.
When companies add water to their products, they trigger the active ingredients, which means they have to add preservatives to their bottles to prevent harmful bacteria from growing. Preservatives extend the shelf life of their products, but they can also be toxic and harmful to our health. That’s another reason we avoid water in the majority of our products—just the good, science-backed stuff.
Less Packaging and Fewer Transportation Emissions
We’ve removed the unnecessary fillers. Because our formulas are so concentrated, a little goes a long way. That also means less packaging. They weigh less, too, reducing the environmental costs associated with transporting the product from our shop to you. It’s true what they say: Good things come in small packages.