MADE SAFE® is a program of Nontoxic Certified, a 501(c)(3) nonprofit organization. They provide America’s first comprehensive human health and ecosystem-focused certification for nontoxic products across store aisles, from baby to personal care to household and beyond. The MADE SAFE® (Made With Safe Ingredients™) seal means that a product is made with safe ingredients, without toxic chemicals known to harm our health.

Read more: Why the MADE SAFE logo matters.
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Unlike other standards that set acceptable levels, MADE SAFE® prohibits using more than 6,500 known and suspected toxins from being used in any amount. Certified products are screened for behavioral toxins, carcinogens, developmental toxins, endocrine disruptors, toxic fire retardants, heavy metals, neurotoxins, high-risk pesticides, reproductive toxins, toxic solvents, and harmful VOCs. It is, by far, the most stringent non-toxic standard.

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​A conversation with MADE SAFE® CEO Amy Ziff:

The MADE SAFE® certification process: