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Why Is Sustainable Fashion So Important?
Why Is Sustainable Fashion So Important?

Traditional fashion has an enormous environmental impact.

Mark Abrials avatar
Written by Mark Abrials
Updated over a week ago

Fast, traditional fashion has massive environmental costs, accounting for 10 percent of the world’s carbon emissions. The industry is the second-largest consumer of water — it takes 700 gallons, for example, to produce one non-organic cotton shirt. And toxic textile dyes are the second largest polluter of water. Meanwhile, 85% of all textiles end up in landfills each year, and synthetic clothing made from petroleum byproducts, like polyester and nylon, will never decompose.

But Avocado materials — organic cotton, modal, and alpaca — are exclusively natural, biodegradable, and renewable. Natural and organic materials have less of an environmental footprint than synthetic fabrics, using less energy, water, and no toxins to produce. By exclusively harnessing natural, low-impact dyes, we also ensure our pieces are processed in a way that is safe and sustainable for people and the planet.

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